Your Brand Strategy is Your Business Strategy.

Join J2 as they take a look under the hood of all things brand strategy.

They’ll cover what a brand strategy is … and importantly, what it is not. They’ll also run through some recent work and their process so you leave with an understanding of how to uncover yours.

Be prepared- this is not your conventional approach to strategy.  

We don’t treat brands as the attention-grabbing shiny object that has to fight for people’s time.  At J2, we believe brands are stronger when they’ve figured out their purpose (much like people).  Together with our clients, we focus on foundations built on truths not trends, designed for long-lasting relationships their audiences can’t resist.

Because that’s the thing about searching for the truth, once it is revealed there’s no denying it.

Learning Outcomes
● Attendees will learn what a brand strategy is and what it is not
● Attendees will be learn about the brand strategy process through recent J2 case studies 
● Attendees will leave with an understanding of the core elements of a brand positioning and how to craft theirs