A great storefront does more than showcase products. It tells a story, creates a first impression and gives people a reason to step inside. Join Wayne “Zak” Hoke, Founder and Executive Creative Director of ATR Creative Inc., for an immersive session on how small businesses can use windows, displays and visual storytelling to communicate their brand at a glance. Drawing from retail experience design work with brands including Nike, Google and GAP, this workshop will explore practical strategies used by leading retailers and show how to adapt them to your own story, space, scale and budget.