Optimizing an Outdated Brand for Digital Platforms | DesignPhiladelphia

Optimizing an Outdated Brand for Digital Platforms

Optimizing an Outdated Brand for Digital Platforms

Thursday, October 10, 2019
5:30 PM - 7:30 PM

Message Agency
417 N. 8th Street
Philadelphia, 19123


Presented By

Exhibit Design
Graphic Design
Higher Education
Product and Industrial Design
Web Design and Development

Message Agency Team

Trying to fit a square peg into a round hole—this statement sums up the design challenge that emerges when a new website meets an outdated visual brand. The Message Agency team often encounters this challenge when working with our diverse range of nonprofit clients. While we are able to modernize a client’s end-user experience and content strategy, we are often presented with logos and visual identities that are outdated or inflexible.  They don’t translate well into digital formats and platforms and can often undermine the very improvements that we are helping our clients achieve.  


Our talk will outline how nonprofits can transition their existing visual identity to meet newer digital demands.  We will take you through the approach we use to update identities for our clients, including:  

  • Understanding what flexibile assets are within a responsive system

  • Evaluating a color system that meets web accessibility standards

  • Getting stakeholders on board with investing in a brand evaluation and refresh