Fashion Trends in Digital Commerce | DesignPhiladelphia

Fashion Trends in Digital Commerce

Fashion Trends in Digital Commerce

Friday, October 21, 2022
6:00 PM - 8:00 PM

Center for Architecture and Design
1218 Arch St
Philadelphia, PA, 19107


Presented By

Fashion Design
Graphic and Digital Design
Multi-disciplinary Design

Have you watched a virtual reality fashion show or attended a conference in the metaverse? This panel discussion will explore innovative trends and opportunities in digital commerce and the world of virtual reality, the increase in NFT sales and the outlook of how this new paradigm will shape the future of retail.

Mainstream interest in non-fungible tokens (NFTs) reached a fever pitch in late 2021, as the market grew by 21,000% to reach $17.6bn, according to and L’Atelier. Offering new opportunities to connect with customers, foster community, and generate revenue, it was only a matter of time before creative uses of NFTs in luxury fashion began to emerge (3DLook, 2022). Web3 is a developing concept encompassing the Metaverse, NFT's and new ways to engage consumers. This event will discuss how brands like Burberry and Retailers, like H & M are making a mad dash towards creating digital merchandise and spaces to accommodate this new wave of retail and consumer engagement.